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                              当前位置首页 » 锐正新闻中心 » 新闻中心 » 行业动态 » 从阿里巴巴公司的发展来思考产品的设计和发展逻辑

                              从阿里巴巴公司的发展来思考产品的设计和发展逻辑

                              返回列表 来源:锐正 浏览:- 发布日期:2019-03-01 14:53:00【


                              CONGALIBABAGONGSIDEFAZHANLAISIKAOCHANPINDESHEJIHEFAZHANLUOJI

                              YIGEXINXIZHONGJIEGONGSI,RUHECHENGZHANGWEIYIGEQUANGUOZUIDADEGONGSIZHIYI,CHENGZHANGWEIYIGESHIZHIQUANQIUQIANSHIDEGONGSI;YIGELIANGCICHUANGYESHIBAI,RANHOUKAIZHONGJIEGONGSIQIJIADEREN,ZUIHOUTACHENGWEIZHONGGUODESHOUFU,CHENGWEISHANGYEDELINGXIU。TAJIUJINGSHIZENMEZUODAODE?

                              ZHEIJIAGONGSIJIUSHIALIBABAGONGSI,ZUIJINKANDAOYIPIANJIESHAOALIBABAGONGSIDEWENZHANG,WODUIYIGEGONGSIDECHANPINGUIHUA、SHEJIYIJIFAZHANLUOJIYOULEYIGEXINDERENSHI,GENDAJIAJIAOLIU。

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                              阿里巴巴最早是从B2B国际站做起的,其实本质上它就是一个信息中介公司,收的是平台服务费,当时他靠地推,靠阿里营销铁军,几百几千人的销售人员,快速的做大了规模,但是很快就遇到瓶颈了。因为像这样一个B2B信息中介公司,他的用户主要还是中小企业为主,一旦企业大了,到了一定规模以后,就不再需要这样的中介服务了。企业会自建网站,取代这样的中介服务。所以 B2B网站增长空间很有限,如果没有快速的转型和升级,如果没有新产品,就没有今天的阿里帝国了。

                              SHISHISHANGWOMENYEKEYIKANDAOXIANZAIHAIYOUQITAYIXIEB2BDEPINGTAI,BIRU made in China、ZHONGGUODEZHIZAOWANGDENGDENG,XIANZAIDECHUJINGHENYIBAN,SHENZHIJIHUTINGBUDAOTAIDUODESHENGYINLE。ALIDEB2BYEWUYESHIRUCI。DAOLE2012NIANYIHOU,ALIBABADEB2BYEWUJIHUJIUTINGZHILE,ZENGZHANGDABURUQIAN。GUONEIDE1688,XIANZAIKANLAIYESHIBUWENBUHUO,BIAOXIANPINGPING。SUOYILAIJIANG,ALIBABAZUICHUDESHIHOU,TADECHANPINSHIYIGEB2BDEXINXIWANGZHAN,RUGUOSHUOBUZUOCHANPINZHUANXINGSHENGJI,JIUBUHUIYOUJINTIANDEALIDIGUO。

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                              阿里巴巴公司的第二代的产品,就是C2C的业务,叫淘宝。2003年,不知道阿里是不是也意识到 B2B业务成长的瓶颈,还是其他因素使然,反正他最早发现并挖掘了中国巨大的 C2C市场:零售市场,散户对散户的这么一个市场。他成立了淘宝网,当然2003年也是有一个历史渊源,非典时期,大家不好出门,网购发展的天然机会。

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